Rhythm Brand
Guidelines

Introduction

Purpose

Rhythm Churches brand guideline refers to the set of standards that we use to present and maintain a consistent brand in both public and private channels. Having this document ensures that our church is able to maximize its impact on people in terms of brand recall.

Logo

This section defines how the logo should be used and what versions exist. It includes the primary logo (full lockup), and secondary variations (stacked, horizontal, icon-only), along with clear space and minimum size rules.

Primary logo

Secondary logo or variations

Rhythm Church

The use case: Use the secondary RC logo when flexibility, middle alignment, or space is needed.

The use case: Use the RC icon when the design requires maximum simplicity, recognizability, or small-scale clarity.

Color

This section will outline our core brand color palette. It includes hex, RGB, and CMYK codes for both digital and print consistency.

Our primary colors

This is a list of Rhythm Churches primary colors with HEX, RGB, and CMYK values.

Our secondary colors

Our secondary colors support the primary palette through backgrounds, typography, UI elements, and subtle accents. They should complement Rhythm Blue and White rather than compete with them.

Color combinations and accessibility

Use these approved combinations to preserve legibility and accessibility contrast.

Typography

Below is Rhythm Churches typographic system defined. It includes notes on sizing, weights, styles, spacing, and where/how to use each.

Fonts

At Rhythm, every detail matters, including typography. We use Montserrat for its clarity, frindliness, and versatility, with Black, Bold, Regular, and Light creating a simple, consistent system. We favor sentence case, capitalizing only the first letter for a more natural and approachable feel. Our signature -41 letter spacing brings the type closer together, transforming a familiar font into something distinctly on brand with Rhythm.

Typesetting and Hierarchy

Below is a clearly defined type hierarchy with examples.

Voice

This section outlines how our brand sounds in writing — and how that reflects its personality.

Brand voice

Below describes the brand’s tone and communication style in 3 personality traits.

Photography

At Rhythm, we are dedicated to capturing stories, not just pictures. We focus on smiling faces, lifted hands and powerful preaching. We then weave these moments into our online story.

General guidelines

People

We love smiling faces!

Praise

We love lifted hands!

Preaching

We love passionate poses.

Graphics

Rhythm’s graphic language is built from a small set of intentional elements: the rounded square, partial-frame crops, clean lines, and bold color fields. These elements create structure, movement, and recognition without adding unnecessary complexity.

The rounded square remains the primary visual device and may be used as a container, frame, crop, or oversized background element. Lines and color fields support the composition by organizing space and guiding the eye. Together, these elements create a visual system that feels consistent, modern, and distinctly Rhythm.

Rounded Square

Our primary graphic element. Used for logos, icons, buttons, containers, and more.

Partial Square

Use cropped or oversized rounded squares to create movement and visual interest.

Lines

Simple lines add structure, create separation, and help guide the eye.

Color Fields

Bold areas of color organize content, create contrast, and add depth.

Rhythm
Church

Logo Application

Our rounded square anchors our logo and is the foundation of our visual identity.

Photo Frames

Use rounded squares to frame photos, create social media assets, or highlight key moments.

Real People
Real Community
Real Life Change

Background Elements

Oversized, low-opacity rounded squares can be used as subtle background graphics.

You
Belong
Here

Text + Graphic Combination

Graphics and type work together to create clear, engaging, and on-brand messaging.

Next Steps →

⌂◎→

Icons & Buttons

Rounded squares can be used for icons, buttons, and UI elements to maintain a consistent look.

Rhythm ChurchA Church For Everyone

Brand Applications

This final section brings all the elements together in real-world mockups and use cases. Think of it as our “show, don’t tell” section. This is a visual library that reinforces how we apply the brand consistently.

Digital Applications

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